Skincare product craftsman/brand co-founder

Lilia and her products in Lingnan Outdoor Music Fest 2016

Lilia, 21, is currently studying a bachelors degree in Cultural Studies, and is the co-founder of Awitchhandmade. Lilia and her sister started the skincare brand at the end of 2014. The business was firstly founded online, and later rented a place in Causeway Bay, and they had their first real retail shop. Awitchhandmade is one of the few local shops selling breast milk soap, and was interviewed by AM730 because of this.

蔡小姐和姐姐在2014年尾開始一起經營Awitch這個品牌。起初,她們由網店做起,後來才在銅鑼灣租鋪位,現在已經有兩家小分店。二十一歲的是一名文化研究的學生,也是Awitch這個品牌的開荒者之一。Awitch是香港少數賣母乳肥皂的店鋪,Am730曾經因此訪問過她的姐姐。

The reason why Lilia and her sister wanted to start this shop was because their family are all born with sensitive skin, and the normal skincare products contain chemicals that cause irritation. They started to make natural soap at home, and found it very suitable for them to use. They felt like they needed to provide something natural and new in the market for people with sensitive skin, with an affordable price and a choice of sustainable consumption. In Hong Kong, it is still rare to find 100% natural skincare products which are hand-made. But in Taiwan and Japan, people are already doing it.

她們開始做手工護膚品的原因是她們本身都是敏感皮膚的受害者,市面上的護膚品大多都會令她們致敏,於是她姐姐開始在家手造肥皂。用完姐姐的肥皂,大家的皮膚都沒有異樣,一家人都會用,慢慢地,她們將這推廣到做生意。在香港,天然的手造護膚品依然不多,反觀臺灣和日本早有人做了很多年。

 

Her job is to do everything in the shop, because it is a small business. She needs to fill the stocks, reply to inquiry and participate in local handicraft markets to sell the products.

蔡小姐的工作幾乎包含了搬貨、上貨、回應客人的查詢和到本地的市集擺攤。

She had a few jobs before helping the business. After the DSE examination, she was a salesperson in a boutique, and after that she was a promoter for a skincare brand.She also tried jobs like handing out leaflets, typing transcripts and tutoring in interest classes.
She likes her current job in the shop, but she would like to try something new after graduation. She is not a very ambitious person, but she feels like there’s a lot of possibilities for her future career.

在中學畢業之後,她做過時裝售貨員、護膚品推廣員、派傳單、打稿和興趣班導師。她喜歡現在的工作,但是她認爲畢業後還是會四處探索一下最適合自己的工作,畢竟世界很大。

The most difficult part of setting up the business is that there are legal issues to deal with. Getting a license is very complicated and time consuming. Another difficult thing is to reply to customers from different backgrounds, and sometimes it is exhausting to answer questions that doesn’t make sense. Also, she finds it hard to balance the time between schoolwork and running the shop with her sister.

最難的部分,就是開始生意的時候,例如拿中藥牌照這些法律手續。另外,要回應形形色色的客人查詢,有時候會很累和不耐煩。她也要在大學學業和到店子幫忙中間平衡時間,有時候想放多點時間在學業而不上班,姐姐會因此有所微言。

The happiest part is going to the local handicraft markets and meeting other craftsmen. She encountered people who draw tattoo stickers, postcards and so on. It is very inspiring to see that all the shop owners support each other in the handicrafts industry. She likes making friends with the craftsmen, she already met some friends who make hair accessories, leather goods and they still keep contacting each other.

這份工作最令她開心的事就是到本地市集擺攤的時候,會遇上其他本地手作人。她遇過畫紋身貼紙、畫postcard、制皮和製作頭飾的人,和他們交流是最快樂的事情,有些到現在還會聯絡,成了朋友。

It is rewarding, not because of the money but she can learn a lot, like how to run a shop’s social media account and how to design the packaging. Marketing is not what she studies in school but through the business, she can learn how to design her products with a colourful, childlike and cute image. In fact, the whole package design is done by her, and she decided to pick the environmental friendly material, thinking of what the customers will like. She is very proud of her idea of giving out a foam net with every product purchased, and her sister described her idea as ‘genius’. These skills are not something she can acquire in university.

她認爲她得到的回報,不衹是金錢,還有不同的知識,例如運作一個社交媒體的宣傳、包裝的設計等等。她本科不是商科,但在工作期間,她需要構思產品包裝,例如她和姐姐特意把包裝設計得童趣一點、色彩繽紛一點,在選料方面,也會特地選環保的物料。有一次,她提出要送客人洗臉起泡網,姐姐形容她是天才,她到現在還是很自豪。這些都是在大學學不到的東西。

Link to the shop website : http://handmade.awitchgroup.com/
Link to the AM730 interview : http://www.am730.com.hk/article-324313

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